Trump-Backed WLFI Joins BNB Chain and PancakeSwap for $1M USD1 Liquidity Boost

World Liberty Financial (WLFI) launched a major initiative to boost the adoption and liquidity of its stablecoin USD1 on the BNB Chain. Announced on June 2, the four-week campaign is co-sponsored with BNB Chain, PancakeSwap, and BUILDon. 

The goal is to increase USD1’s total value locked (TVL), improve exchange liquidity, and solidify its position as a top stablecoin within the DeFi space on BNB Chain.

This program comes at a time when USD1 is showing remarkable growth in trading volume and market presence, backed by strategic partnerships and aggressive liquidity-building efforts.

USD1’s Explosive Growth 

USD1’s recent trading performance is striking. Between May 22 and June 1 alone, the stablecoin recorded $10.7 billion in trading volume. This figure surpassed all previous cumulative transfers since USD1’s launch until May 21. The growth trajectory has been steep — mid-May volumes soared from $307 million (May 12-18) to $4.3 billion the next week, representing a staggering 1,300% increase in just seven days.

By June 1, USD1 had reached nearly $6.8 billion in weekly trading volume, smashing the prior record of $6.2 billion set between April and May. This surge in activity followed USD1’s rise to become the sixth-largest stablecoin globally, with a market capitalization exceeding $2 billion.

Dominance on the Binance Ecosystem

The majority of USD1’s activity is concentrated within the Binance ecosystem, particularly on BNB Chain and PancakeSwap. Since its Binance listing, users have moved $1.1 billion on Binance alone. However, PancakeSwap leads the way with $2.3 billion in trading volume over the past 30 days.

Peer-to-peer (P2P) transfers form a significant chunk of USD1’s transaction volume. Data reveals that two addresses alone moved nearly $3.3 billion during this period. The largest liquidity pool pairing USD1 and BUILDon’s memecoin (B) registered $143 million in transactions within just 24 hours, underlining the vibrant activity around these assets.

Despite its availability on Ethereum, USD1’s ecosystem overwhelmingly favors BNB Chain. Approximately 98.4% of USD1’s $2.17 billion supply resides on BNB Chain, making it the second-largest stablecoin on the network after Tether (USDT), which holds a market cap near $6 billion on BNB Chain.

Campaign Mechanics and Community Involvement

The campaign is co-sponsored by WLFI, BUILDon, and PancakeSwap, with support from BNB Chain, Four.meme, Aster, and ListaDao. BUILDon plays a key role in this initiative, having launched the B/USD1 pool and secured USD1 listings on major centralized exchanges like KuCoin, Bitget, and MEXC.

The program’s main goal is to increase the total value locked (TVL) of USD1 liquidity pools, especially on PancakeSwap V3. Participants are encouraged to add liquidity, trade USD1 pairs, and drive community engagement across social platforms.

Judging and Selection Criteria

Two winners will be selected: one from new meme projects launching on Four.meme and another from existing projects on the BNB Chain. Both must create a USD1 pair on PancakeSwap V3 with a minimum 0.01% fee tier. 

Winners will be chosen primarily based on total trading volume. Tie-breakers include the size of their USD1 liquidity pool and their long-term contribution to the ecosystem.

Manipulative or malicious activity is strictly prohibited, with WLFI and partners reserving full discretion over campaign enforcement.

High-Stakes Rewards and Long-Term Impact

Each winner will receive:

• $800,000 Token Purchase: The BUILDon Foundation will buy $800,000 worth of project tokens in total.
• USD1 Incentives: Up to $200,000 in USD1 rewards distributed across five key trading pairs on PancakeSwap.
• Marketing Exposure: Promotion via WLFI, BUILDon, BNB Chain, and PancakeSwap’s official X accounts.
• Weekly CAKE Emissions: PancakeSwap will award $20,000 in CAKE tokens weekly to the top two liquidity pools by volume.
• Perpetual Listings: Aster will list both winning tokens on its Perp DEX, with USD1 as collateral.

This partnership with WLFI has attracted direct investment and strategic support from WLFI officials. Together, they focus on accelerating liquidity injection, expanding market exposure, and creating practical use cases for USD1. 

Why This Matters for DeFi and BNB Chain

Stablecoins are critical for DeFi ecosystems, providing a reliable medium of exchange and a gateway to other decentralized financial products. USD1’s rapid rise and increasing liquidity contribute to BNB Chain’s overall ecosystem strength.

BNB Chain already boasts a vast user base, low transaction fees, and high throughput. By supporting USD1 through this liquidity drive, the chain enhances its stablecoin offerings, making it a more attractive platform for DeFi users and developers alike.

This initiative also shows the growing trend of collaborations between DeFi projects, exchanges, and ecosystem builders to push innovation and adoption. For USD1, this program is a key step in its journey to becoming a dominant stablecoin on BNB Chain and beyond.