Floki’s TokenFi launches US Media Blitz to Reach Over 219M Households

Floki’s tokenization platform, TokenFi, has initiated a three-month U.S. media campaign, combining Times Square digital billboards, national TV coverage, and widespread investor engagement. The campaign, executed in partnership with New to The Street, will reach over 219 million households and spotlight TokenFi, Floki, and Valhalla assets.

The initiative comes shortly after TokenFi released its Q4 2025 roadmap, confirming expanded infrastructure for token creation, compliance, distribution, and adoption. The campaign aims to make tokenization accessible to a broader audience while demonstrating real-world use cases.

National Broadcast Coverage

TokenFi spokespersons will appear in bi-monthly interview segments on Fox Business and Bloomberg Television. These sponsored programming slots will reach a combined audience of more than 219 million U.S. households.

Additionally, over 100 premium 30-second ads are scheduled monthly across CNBC, Fox Business, and Bloomberg during prime business hours. In month two, 50 extra Bloomberg spots will further expand reach.

The coverage also includes NYSE floor interview recaps and ecosystem case studies syndicated to major networks, including ABC, NBC, CBS, and FOX. Three press releases per month will highlight campaign milestones and air times.

Times Square Billboard Takeover

For four weeks each month, TokenFi digital ads will display on the Reuters 42nd Street Billboard in New York City. Ads will run 20 times per hour, spotlighting TokenFi while also promoting Floki and Valhalla projects.

This level of visibility on a high-traffic landmark aims to reinforce brand recognition and showcase tokenization tools to both investors and the general public.

Social Media and YouTube Distribution

All content from the media campaign will be distributed across New to The Street’s 3.4 million YouTube subscribers and their social media platforms. Content will be archived for 12 months with SEO optimization, providing long-term exposure and discoverability.

Investor Engagement and Events

TokenFi plans direct engagement with both retail and institutional investors. Activities include:

• Broker meet-and-greets in New York City.
• Retail-focused gatherings to showcase tokenization tools.
• Virtual presentations for family offices and accredited investors.

These sessions aim to demonstrate TokenFi’s end-to-end token lifecycle solutions and provide practical examples of tokenized assets.

TokenFi Q4 2025 Roadmap Highlights

The media blitz follows the release of TokenFi’s Q4 2025 roadmap, which expands the platform’s tokenization capabilities. Key updates include:

• Generative AI for NFTs: Enables rapid creation of digital assets for trading or fundraising.
• TokenFi Connect: Direct links to venture capital firms, exchanges, and market makers for smoother fundraising and listings.
• Referral and Incentive Programs: Support adoption by rewarding users who bring new participants.
• AI Smart Contract Auditor: Automated security reviews to reduce risks before deployment.
• Expanded RWA Tokenization: Examples include the Queens Park Rangers Football Club (QPR) tokenization.

These tools complement existing TokenFi features, including the Token Launcher, Launchpad, QuickLaunch Bot, Nimbus airdrop system, and staking program, which currently holds over 1.2 billion $TOKEN locked.

TokenFi Lifecycle Workflow

TokenFi describes its model as a complete workflow for tokenization projects:

• Creation: Launching tokens and NFTs using AI tools and Token Launcher.
• Compliance: AI auditing and RWA token standards.
• Launch: Fundraising via Launchpad and TokenFi Connect.
• Distribution: Global scaling through Nimbus airdrop platform.
• Management: Incentive programs through staking and referrals.
• Adoption: Real-world use cases like QPR tokenization demonstrate practical applications.

This framework enables projects to move from concept to adoption entirely within the TokenFi ecosystem.

Q3 2025 Highlights

TokenFi’s busy third quarter preceded the media blitz:

• England Cricket Team Sponsorship: TokenFi branded the pitch mats, boundary ropes, perimeter boards, and post-match backdrops during the T20 series in Dublin (September 17–21), reaching an estimated 30 million global viewers.
• Nimbus Airdrop Platform Launch: Runs on BNB Chain, allowing token distribution to thousands or millions of wallets in minutes. Features include:
• Non-custodial smart contracts audited by Hacken.
• Lock & Review system for pre-execution transparency.
• Gas-optimized batch transfers.

Nimbus benefits include:

• Tokens remain in the project’s multisig until execution, minimizing third-party custody risk.
• Direct token delivery avoids unclaimed allocations.
• One approval covers millions of transfers.
• Batch transfers reduce gas costs.

These capabilities make Nimbus suitable for governance distributions, DAO rewards, staking payouts, gaming economies, and NFT incentives.

• RICE Token Presale: On August 5, 2025, TokenFi hosted the presale of RICE, a decentralized robotics and AI protocol token.

Related Concepts in Tokenization

Understanding TokenFi’s approach involves several industry concepts:

• Tokenomics: The economics of digital tokens, including issuance, distribution, and incentives.
• RWA Tokenization: Representing real-world assets digitally on blockchain networks.
• DeFi Integration: Combining tokenized assets with decentralized finance protocols for yield optimization.
• Generative AI for NFTs: Using artificial intelligence to create digital assets quickly for trading or fundraising.

Conclusion

TokenFi’s three-month U.S. media campaign, combined with its Q4 2025 roadmap, underscores the platform’s operational and technical capabilities. The Times Square billboard takeover, national TV coverage, investor engagement, and AI-powered tokenization tools highlight TokenFi’s approach to the full lifecycle of token projects—from creation to adoption—while maintaining compliance, security, and scalability.

Resources:

1. TokenFi X platform: https://x.com/tokenfi

2. Nimbus platform: https://www.tokenfi.com/nimbus

3. Floki’s announcement about RICE airdrops for FLOKI and TOKEN stakers: https://x.com/tokenfi/status/1957412170804711475

4. Floki X platform: https://x.com/FLOKI