TokenFi Launches Four-Week Branding Campaign in Italy

TokenFi has launched a four-week branding and awareness campaign across Italy beginning January 26, 2026, timed to coincide with the 2026 Winter Olympics. The campaign includes a full digital takeover at Venice Marco Polo Airport and two fully wrapped trams operating in central Milan, targeting high-net-worth international travelers and institutional investors attending the Games.

What Does The Campaign Include?

The campaign focuses on two major Italian cities expected to see significant international traffic during the Olympic period. TokenFi selected venues designed to reach millions of travelers during one of Italy's busiest tourism seasons.

Venice Marco Polo Airport

Venice Marco Polo Airport serves as a primary international gateway for Olympic visitors. TokenFi secured a complete digital arrivals takeover, placing immersive displays throughout the terminal. According to TokenFi, these screens will introduce arriving travelers to the platform from the moment they land, capturing attention during peak travel periods.

The airport strategy targets business travelers, institutional investors, and affluent spectators who use Venice as an entry point to the Olympic events. Digital displays allow for dynamic messaging that can be updated throughout the campaign period.

Milan Trams

In Milan, Italy's financial and cultural capital, TokenFi deployed two fully wrapped trams operating on major routes throughout the city. These mobile advertisements will circulate through high-traffic areas, functioning as moving billboards visible to both residents and visitors.

Tram advertising, common in European cities, provides sustained visibility as vehicles make repeated trips along established routes. Milan's central location and role as a business hub make it a strategic choice for reaching decision-makers and investors.

Who Is TokenFi Targeting?

The Winter Olympics attract a specific demographic that aligns with TokenFi's target audience. This includes institutional investors, business leaders, technology innovators, athletes, and affluent spectators increasingly engaged with blockchain and digital asset technologies.

A TokenFi spokesperson stated the campaign aims to "place TokenFi in front of a truly global, highly influential audience" and validate "the role of tokenization on the world stage."

The strategy reflects an understanding that Olympic attendees often represent the upper tier of wealth and influence, groups that have shown growing interest in real-world asset tokenization. By positioning the brand in physical spaces where these individuals congregate, TokenFi attempts to connect with decision-makers outside traditional digital channels.

What Is TokenFi And What Does It Do?

TokenFi operates as a platform focused on tokenization for real-world assets and digital economies. The company provides infrastructure for creating and managing tokenized assets, targeting both institutional and retail users.

The platform sits within the broader real-world asset tokenization movement, which involves representing physical or traditional financial assets as blockchain tokens. This process enables 24/7 trading, fractional ownership, and programmable asset management outside conventional financial systems.

Recent Product Launches

TokenFi has expanded its product suite in recent months with two AI-powered tools:

• AiGen Studio: An AI-powered NFT creation platform launched on BNB Chain, lasrt December, that allows users to generate digital art and mint NFTs without coding or design skills. The platform offers eight free image generations daily during its beta phase, with minting costs limited to standard gas fees.
• TokenFi Shield: An AI-driven smart contract auditing system for Ethereum Virtual Machine networks and Solana, launched in November 2025. The tool scans Solidity and Rust code for vulnerabilities and generates audit reports within minutes, offering 10 free audits daily during beta.

Why Physical Marketing For Crypto?

Rather than relying exclusively on digital channels like social media, conferences, and online advertising, TokenFi is investing in traditional physical advertising in high-traffic locations.

This strategy has precedent within the broader Floki ecosystem, which includes TokenFi. Floki has previously deployed similar mainstream marketing campaigns, including stadium advertising and public transportation branding in major cities.

Physical advertising in premium locations serves several purposes. It shows legitimacy to institutional audiences who may view digital-only marketing skeptically. It reaches decision-makers during moments when they are not actively seeking crypto information. And it generates secondary attention through social media shares and media coverage of the campaign itself.

Conclusion

TokenFi operates a tokenization platform with recent expansions into AI-powered tools for NFT creation and smart contract auditing. The four-week Italy campaign deploys digital advertising at Venice Marco Polo Airport and mobile tram advertising in Milan, targeting international travelers and business leaders attending the 2026 Winter Olympics. 

The campaign represents a physical marketing approach designed to reach institutional investors and high-net-worth individuals in premium travel environments during peak international traffic periods.

Resources

1. TokenFi on X: Posts (January, 2026)

2. Blog article by TokenFi: TokenFi Unveils High-Visibility Branding Campaign Across Italy Ahead of 2026 Winter Olympics

3. AiGen Studio website: About AiGen

4. TokenFi whitepaper: About TokenFi

5. TokenFi Shield website: TokenFi general information